Prizm provides the space planning and finish-out guidance, physician recruitment, and then promotes the new center with informative ads, marketing communications and appealing Web sites that educate consumers about lowering their risk of a health problem or applying home remedies safely. These educated consumers then pull themselves to the high quality centers.

Healthcare is going through rapid change over the next 10 years. With that said, there is no shortage of medical architects and space planners who design physician offices for 1980 instead of 2010.

Prizm holds one-on-one meetings with statewide medical directors, large employers, work comp carriers, case management firms and others who are frustrated with the way back care is currently provided. We learn key information that influences our space planning and helps us build clinics that are geared toward the future.

Case in point—the future spine care specialty clinic will succeed through an emphasis on function rather than an emphasis on pain. The old-style physician office, with glass-enclosed reception areas and low slung ceilings, is an artifact of the past and will be an albatross in the new age of consumerism.

Conversely, at Prizm spine centers, the first thing a new back pain patient sees when he or she walks through the front door is the exercise gym with other patients working through supervised exercise programs.

One of the most crucial components to creating a spine center of excellence is building an inviting workout facility for patients to use through every step of the recovery process.

Prizm uses skylights in the gym and exposed ceilings rather than drop ceilings which appear dark and dreary. The spine center of the future will in many ways resemble a health club environment that is an attractive place to get active and fit.

Instead of greeting the patient with an impersonal, glass-enclosed "dragon lady," Prizm creates a first impression with an open gym area that shouts, "Get back to activity here."

Prizm's open gym environment encourages collaboration and teamwork between physiatrists, surgeons and spine manual therapists – rather than isolationism and treatment biases.

Prizm handles all facts of the space plan design from providingarchitects with a rough floorplan, all the way to coordinating finish out of the space.

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2020 vision: Where is spine care headed for spine physicians & hospitals?

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