Over the past three decades, Bob Reznik, MBA, President of Prizm, has been recognized nationally by a variety of authoritative societies and organizations for excellence in marketing, strategic planning, market research and advertising within the field of healthcare.

Reznik has won more than 25 national awards for excellence in marketing, research advertising and communications. He has served as a judge for international marketing competitions, and is a national speaker on the subject of spine center development. He has conducted half-day seminars on spine center development, and has spoken to large groups of spine surgeons, including the national meeting of AANS (American Association of Neurological Surgeons) and ISIS (International Spine Intervention Society).

Reznik is also the co-author of four successful books on healthcare:

Back in Shape

Treat Your Back Without Surgery, 1st edition 1990

Treat Your Back Without Surgery, 2nd edition 2001

The Self Help Guide to Knee Pain

10 National Gold and Silver Awards in national awards competition held by Healthcare Marketing Report

3 Awards in the 1989 Healthcare Marketing Report awards competition

2 Gold Awards in the 1988 Healthcare Marketing Report awards competition

5 Gold and Silver Awards in the 1987 Healthcare Marketing Report awards competition

Published Magazines

Association of American Medical Colleges

National Award of Excellence – best magazine (1984)

National Award of Excellence – best magazine (1983)

IABC – Regional/Dallas

Regional Award of Excellence – best newsletter (1984)

Regional Award of Excellence – best photography (1983)

Regional Award of Merit – second-best magazine (1984)

Regional Award of Merit – second-best magazine (1983)

Regional Award of Merit – second-best cable TV show (1983)

Regional Award of Merit – second-best photography (1982)

City-wide Bronze Quill Award – best magazine (1985)

City-wide Bronze Quill Award – best magazine (1982)

City-wide Bronze Quill Award – best communication planning (1982)

Best Ad Campaign in national competition (1988)

Best Magazine from Publish Magazine in national competition (1987)

Texas Public Relations Association

State-wide Best of Texas Award – cable TV show (1984)

State-wide Best of Texas Award – best annual report (1984)

State-wide Best of Texas Award – best newsletter (1984)

State-wide Best of Texas Award – best brochure (1984)

State-wide Award of Merit – second-best annual report (1982)

TOPS Award (Dallas Ad League) for advertising agencies

TOPS Award First place – best logo and corporate identity, city-wide ((1995)

TOPS Award First place – best marketing communication tool, city-wide (1990)

TOPS Award Second place – direct mail promotion, city-wide (1991)

Katie Award (Press Club of Dallas) KATIE Award for best magazine, city-wide (1983)

Warner Amex Cable Company City-wide Qube Award – best TV show (1983)

Professional Publications & Honors

• Marketing and communications programs case-studied by national magazines including Medical Group Management Association Journal; Private Practice Magazine; Clinical Outcome & Patient Satisfaction Newsletter; Profiles in Hospital Marketing; Healthcare Marketing Report; InfoWorld; Personal Computing; Communication World Magazine; Communication Illustrated; and Community Relations Report.

• Selected as Coordinator of Special Challenge Category of the Touchstone Awards.

• Selected as Chief Judge/Coordinator for Marketing Division of 1989 international IABC Gold Quill Awards.

• Selected as a judge for 1985 international Gold Quill Awards competition.

• Featured in a book on computer-based publishing entitled Desktop by Design by Microsoft Press.

• Featured in Pictures for Organizations, a photojournalism book by national photo critic Phil Douglis.