Bob Reznik, MBA, President
John Reznik, MBA, Chief Technology Officer
Andrew Reznik MBA, Chief Development Officer
Mark Reznik, Marketing/Physician Recruitment

Bob Reznik, MBA
President

Prizm Development, Inc., was founded 30 years ago in 1995 by Bob Reznik, who holds an MBA specialized in healthcare and quality management systems. Reznik has authored four books on healthcare subjects and is a nationally recognized expert and speaker on center of excellence development. He was chosen by the American Association of Neurological Surgeons (AANS), World Research Group, Spinal Intervention Society, Becker’s ASC Conferences, and many other groups, as a speaker on center of excellence development. 

Prizm has been in business for over 30 years, longer than any other spine development company or consultancy. Prizm’s innovative multidisciplinary spine team concept for spine care — that combines the core disciplines of spine surgeons working closely with physical medicine & rehabilitation MDs and spine therapists — was developed in 1996 based on more than 500 one-on-one interviews with national health insurance companies and large employers that desired a center of excellence approach for spine care rather than fragmented silos of care based on physician training silo.  Reznik’s multidisciplinary spine team model has been widely copied by other consulting companies and spine groups over the past 20 years. Reznik and Prizm has been cited as a trend leader in the textbook, Redefining Healthcare, which examines those entities that are leading the evolution of healthcare in the United States.

With nearly 40 years experience in spine center development, no one in the world has as much experience in the niche of spine center development. In 1986, Reznik directed the development of the first and largest spine center in the U.S. for its first nine years, with the spine center being featured by NBC Today Show, USA Today, Fortune Magazine and many national women’s magazines. That center grew rapidly from three physicians into the nation’s largest spine center, which has since been widely copied by other physician groups and hospitals across the world.

Over the past 30 years, Prizm has worked in 48 of the 50 states, developing destination centers for spine from Alaska to Maine, and California to Florida. These regional spine centers were successful in major markets like Newark, Dallas and Los Angeles as well as secondary markets like Augusta, Champaign, Reno and Savannah. Prizm spine centers in 1997 were also the first in the nation to publish clinical outcome report cards for spine that showed payors and employers the percent of patients receiving spine surgery, injections and therapy; patient satisfaction across seven metrics; use of drugs at intake and post treatment; and return to function across three metrics.

With each spine center development project, Prizm helped spine physicians and hospital systems create a spine service line that captured the local spine market, and improved the productivity and efficiency of physician spine care teams and ambulatory surgery centers treating spine, pain management, orthopedics and joint replacement. 

Medical directors at large national health insurance companies were intrigued with the clinical outcomes report cards produced by Prizm spine centers and wanted to know where these regional spine centers were located. Consequently, 15 years ago in 2011 Prizm launched SpineCenterNetwork.com which featured the only list of credentialed spine centers in the United States.  

Similarly with the launch of new artificial disc implants, Prizm launched CentersforArtificialDisc.com which featured spine surgeons who specialize in artificial disc replacement in the spine. The educational web site featured objective, unbiased information to consumers who wanted to know the pros and cons associated with this new motion preservation technology and which spine surgeons were trained to do artificial joint replacement. 

Prizm spine centers of excellence assemble multidisciplinary care teams (surgeons, nonsurgeons, physical therapists and diagnostics) all under one roof. Some centers have been featured prominently by national media such as NBC Today Show, CBS This Morning, CNN, ABC Good Morning America, USA Today, Wall Street Journal, Fortune, Forbes, Good Housekeeping, Ladies Home Journal and Better Homes and Gardens. Specialty publications like Orthopaedic Technology Review, Becker’s ASC Review and Beckers Spine Review have featured several spine centers developed by Prizm as models for other physicians to emulate. As a small company with a strong existing client base of spine centers that are growing and expanding, Prizm is now highly selective with new development projects, taking on a limited number of engagements annually.

With the success of Prizm Development, Inc. the company launched a second healthcare company more than 10 years ago — Medingenuity LLC — that is 100% focused on business development for healthcare. Medingenuity (more information at Medingenuity.com) helps orthopedic surgeons, pain management physicians, general surgeons, urologists, ambulatory surgery centers and healthcare businesses with their marketing and business development. The company builds educational web sites for these specialties using intellectual property and proprietary methodologies that succeed in getting first page organic visibility on search engines like Google. In addition Medingenuity.com provides guidance to new start up companies in the healthcare field about branding, name development, service line marketing and trademark protection.

Recently in 2024, with Prizm increasingly involved with joint replacement centers of excellence, Prizm launched JointReplacementNetwork.com which provides educational content on knee replacement, hip replacement and shoulder replacement and those joint replacement centers that do a high volume of joint replacement surgeries using the most advanced techniques and robotic technology. 

On the health side, over the last 20 years, Reznik has completed 4 marathons (26.2 miles), and more than 20 half marathons (13.1 miles). With his sons, he also completed a Marine Corp Mudrun (6.2 miles through mud and obstacles with boots and fatigues). He received a golf scholarship through college, and continues to play golf as well as tennis competitively.

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John Reznik, MBA
Chief Technology Officer

John Reznik has been at Prizm Development since 2007 and currently acts as Chief Technology Officer.

At Prizm John is responsible for Internet site architecture, planning and development; development of email marketing systems; social media; referral development; direct-to-consumer promotion; and all of Prizm’s expanding technology areas. He is responsible for more than 70 Prizm client web sites and server technology.

John has a Masters in Business Administration Degree (MBA) specialized in healthcare from University of North Texas which is one of the few universities in Texas offering MBAs specialized in the healthcare niche. Before completing his MBA, he completed a Degree in Business Administration from Oklahoma State University, Stillwater, Oklahoma where he was named to the President’s Honor Roll for several semesters for a 4.0 average, and graduated with honors.

John designed and developed the educational web sites for SpineCenterNetwork.com and JointReplacementNetwork.com which help consumers understand more about spine surgery, non-surgical treatment options for back and neck pain, and joint replacement surgery.  He is also involved with the Prizm subsidiary Medingenuity.com.  Medingenuity, LLC provides guidance to new start up companies in the healthcare field about branding, name development, service line marketing and trademark protection.

On the personal side, John is a proficient snowboarder, hunts, golfs and enjoys working out in the gym constantly. In 2010, John completed a Marine Corp Mudrun (6.2 miles through mud and obstacles with boots and fatigues). In 2014, he competed in a body building competition and garnered 3rd place in his division.

In addition to his work with Prizm Development, Inc., John is part owner of MedIngenuity, LLC, a company involved with business development for a variety of healthcare companies, medical practices, ambulatory surgery centers, clinical labs and healthcare business start ups.

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Andrew Reznik, MBA
Chief Development Officer

At Prizm, Andrew is involved with all Prizm’s healthcare development projects, including Internet site strategy and site architecture; Prizm’s referral development systems; and Social Media Marketing that helps Prizm clients maximize their visibility from social media vehicles like Facebook, LinkedIn, Twitter and Google search. He manages Prizm’s proprietary intellectual property systems that enable client Internet sites to score in the top 10 on Google and other search engines. He manages many of Prizm’s clients and their development activities. He has helped numerous clients grow rapidly and manages many of Prizm’s Ambulatory Surgery Center and large orthopedic group clients. For orthopedic groups, he helps them organize into subspecialty centers that address sports medicine and joint replacement which increases their ability to attract patients from a 150-mile radius.  

Andrew Reznik has an MBA degree (Masters in Business Administration) from the University of North Texas. He was also a Magna Cum Laude graduate of University of Texas at Tyler with BA in Business Adminstration with a marketing emphasis. Andrew had a partial scholarship at University of Texas at Tyler, where he played on the tennis team for three years. In his sophomore year, Andrew was ranked #7 in the nation in DIII men’s doubles and earned “NCAA All American” status. His college tennis team became NCAA Conference Champions in 2009, 2010 and 2011. Before playing college tennis, Andrew was ranked as a “SuperChamp” in tennis throughout his teen years, as well as being named the captain of the Southlake Tennis Team, a 5A powerhouse Texas tennis team, where he played for four consecutive years.

While at University of Texas at Tyler, Andrew was a founder of the first chapter of Kappa Sigma Fraternity at the university, serving as Treasurer and Vice President. As a founder, he had to secure donations from distinguished alumni for the start up costs, and complete the necessary steps for national certification of the chapter.

Andrew designed and developed the educational web site for CentersforArtificialDisc.com  which help consumers learn about the pros and cons of artificial disc replacement.  He is also involved with the Prizm subsidiary Medingenuity.com. Medingenuity, LLC provides guidance to new start up companies in the healthcare field about branding, name development, service line marketing and trademark protection. He is also involved with SpineCenterNetwork.com and JointReplacementNetwork.com.

On the personal side, Andrew spends time with his wife, two daughters and bird dog, and where time allows, plays tennis, golf, pickle ball and enjoys backyard construction projects.

In addition to his work with Prizm Development, Inc., Andrew is part owner of MedIngenuity, LLC, a company involved with business development for a variety of healthcare companies, medical practices, ambulatory surgery centers, clinical labs and healthcare business start ups.

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Mark Reznik
Marketing Communications/Physician Recruitment

Mark Reznik joined Prizm Development in 2009 with a Degree in Business Administration with a major in marketing from University of North Texas. He also attended Oklahoma State University for his first two years of college.

At Prizm, Mark is involved in healthcare marketing communications; referral development systems; database management; social media including direct-to-consumer marketing through Facebook; reputation management and Internet site development. He plays a key role in physician recruitment activities that bring in new physical medicine specialists and spine surgeons to Prizm’s client spine center locations across the United States.

On the health side, Mark has completed a Marathon (26.2 miles), two Ultra-Marathons (31 miles) and a Marine Corp Mudrun (6.2 miles through mud and obstacles with boots and fatigues). He played high school tennis and now plays golf and works out for recreation.